AMD Launches ATI Radeon HD 4830 for Under $150

AMD Launches ATI Radeon HD 4830 for Under $150

AMD has introduced the ATI Radeon HD 4830 graphics card, raising the performance bar for graphics cards priced at less than $150.

"The ATI Radeon HD 4830 graphics card is another example of how AMD's scalable design strategy is paying off," said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. "With a single chip we have been able to quickly and efficiently bring to market graphics card designs ranging from below $150 through $549 SEP, with leading performance in every segment. The ATI Radeon HD 4830 continues that great trend, providing tremendous value to gamers for less than $150."

"The $100-$150 graphics card price band represents the ‘sweet spot' of the desktop PC graphics market where the consumer gets the most graphics performance per dollar spent," said Dean McCarron, founder and principal, Mercury Research. "This is where the latest graphics technologies reach the mainstream PC audience, and this is the level that most PC games target."

For gamers looking to get even more performance out of their gaming rigs, ATI Radeon HD 4830 cards support ATI CrossFireX technology allowing gamers to combine as many as four cards in one PC.

AMD maintains that the ATI Radeon HD 4830 offers exceptional HD multimedia performance as well. All ATI Radeon HD 4800 series cards allow users to enjoy HD digital content with uncompromising visual fidelity while helping to enhance the definition and clarity of lower resolution visual media. AMD's second generation Unified Video Decoder (UVD 2.0) ensures users experience smooth HD video playback, and sharp, crisp images and vibrant colors through ATI Avivo HD technology. Combined with capabilities like picture-in-picture, and support for the latest HD audio technologies like 7.1 surround sound, the ATI Radeon HD 4830 graphics card serves up an impressive cinema-quality home entertainment experience.

The ATI Radeon HD 4830 graphics card is supported by a dozen add-in-board companies offering custom designs of the products. Partners include ASUS, Club 3D, Diamond multimedia , Force3D, GECUBE, GIGABYTE, HIS (Hightech Information Systems), Jetway, MSI, Palit Multimedia, PowerColor, SAPPHIRE Technology and VisionTek. It is expected to be available immediately.